A well thought out and carefully considered design brief is crucial for any display project, However, formulating a brief can be a daunting task.
In over two decades with Nimlok, we have collaborated on a wide variety of exhibition briefs across multiple venues and states including New Zealand. With our guidance, you will be well equipped to communicate your vision effectively and ensure that your stand aligns seamlessly with your objectives.
Here is a list of elements to consider with your brief.
Identify your goals clearly.
Understanding your objectives is essential before diving into the details. What is the purpose of your exhibition stand? Does your goal involve increasing brand awareness, generating leads, or showcasing a new product? Your brief must clearly articulate your objectives.
What is the budget for the stand build?
Describe your budget clearly and upfront. Knowing your budget restrictions will help us make suggestions that fit within it while also ensuring you get the most out of your investment. With our custom stand design services, we may adjust our ideas based on your financial situation, whether its tight or you have money for luxury.
Must haves ..
Consider the crucial components you require in light of your aims. This could include meeting spaces, product demonstrations, interactive displays, branding, or signs. Make a list of the elements you simply must have, and we'll try to smoothly include them into your stand design in accordance with your financial constraints.
Know who they are..
It's crucial to have a clear idea of your goals before getting into the specifics. What do you hope to accomplish with your exhibit? Do you want to promote a new product, generate leads, or raise brand awareness? The cornerstone of your brief will be a clear statement of your objectives.
Times and dates
When it comes to show preparations, time is of the importance. Spend some time outlining your project's timeline, making sure to include any important milestones and due dates in addition to the bump in/out times and event days. When you share these deliverables with us, it helps us organise the workflow properly and guarantee that your test assembly construction is completed in time for your stand to be ready to stand out on the exhibition floor. We are here to help you too.
Goals for sustainability
For many brands, sustainability and reusability are crucial considerations. Mention sustainability objectives or your desire to use eco-friendly goods up front in your brief. We are devoted to working with you to provide environmentally friendly solutions, and we can assist your brand in making sure cost-effectiveness and sustainability benchmarks are met.
Area and setting
For many brands, sustainability and reusability are crucial considerations. Mention sustainability objectives or your desire to use eco-friendly goods up front in your brief. We are devoted to working with you to provide environmentally friendly solutions, and we can assist your brand in making sure cost-effectiveness and sustainability benchmarks are met.
Rules for Design and Branding
Your brand should flow naturally into the design of your exhibition booth. Share your brand standards, including logos, colours, fonts, and any preferences you may have for design. This will enable us to produce a design that enhances your brand identity while also looking the part. Have you already thought of a stand concept? No problem, we can assist in bringing that idea to life and preparing it for production.
Integration of Technology
Technology has become an essential component of exhibition stands in the current digital era and is no longer an extra. Include any specific tech requirements you may have, such as touch screens, virtual reality, or live streaming, in your brief. In order to integrate the best recommendations for your stand that are based on your objectives and engage and enthral your audience, our team will work closely with you and our partners.
Storage or Disposal
Think about your ideal outcome for the exhibition. Could you use some of the same components to build a new stand or a smaller stand at another event.
A smoother transition after the exhibition is over is ensured by including this aspect in your brief, whether it be effective storage options for your stand's components or environmentally friendly disposal options.
You'll be well on your way to a successful outcome with your stakeholders and achieving your desired expectations for project delivery by including these ten suggestions in your brief.
Are you prepared to begin? Contact our team and let's begin discussing your upcoming exhibitions.